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Client Spotlight: El Cilantrillo — Hiram & Dianne Turull
Client Spotlight: El Cilantrillo — Hiram & Dianne Turull
Planting the Seeds of Financial Literacy Across Generations
At Cypress, we believe true financial success is not just about managing assets — it’s about passing on knowledge and values that build a legacy. Few embody this philosophy better than Hiram and Dianne Turull, co-founders of El Cilantrillo, who together have turned their family business into both a thriving restaurant brand and a real-world classroom for their children.
Hiram, a former banker with over 25 years in the industry, understands the power of financial literacy. But from day one, this has been a shared vision with Dianne by his side — equally dedicated to building not only a successful business, but a future for their family. Together, they have woven these lessons into the daily operations of El Cilantrillo, involving all five of their adult children in meaningful roles — from management and payroll to social media and direct customer engagement. It’s not just participation; it’s preparation for their future.
Hiram and Dianne teach their children to understand every corner of the business. From cash flow management to the cost of goods sold and labor, vendor negotiations, payroll, and daily expenses, they ensure their children see beyond the numbers and fully grasp the why behind every decision. “It’s about stepping back so they can step forward,” Hiram shares — a reminder that leadership is as much about trust as it is about control.
Their approach extends well beyond business operations. Hiram and Dianne emphasize the importance of personal financial responsibility, encouraging their children to budget wisely and understand the smart use of credit. They make it a point to teach that extra income is only as valuable as how well it is managed, reinforcing that every dollar should have a purpose.
What stands out most in their journey is their deep appreciation for partnership. Hiram reflects with genuine warmth, “Without my relationship with Maria and Mercedes at Cypress, I simply wouldn’t be where I am today. They’ve been more than bankers — they’ve been my trusted advisors, my sounding board, and my steady partners through every challenge and opportunity. They understand my family, my goals, and they’ve helped me build this dream with the same care as if it were their own.”
Their philosophy is simple yet powerful: treat banking as a partnership, not a transaction. Hiram and Dianne have taught their children that the right banking relationship is personal, built on trust and understanding, never just numbers on a spreadsheet. Their journey proves that when you work hand-in-hand with your bank, you build more than a business — you build a legacy.
The Turull family’s story is a shining example of what it means to grow a family business organically, with heart, humility, and a dedication to teaching that success is best shared. At Cypress, we’re proud to stand alongside leaders like Hiram and Dianne, who are building not just businesses, but legacies.
